Shades of Lies / On Fake

Behavioural economist Dan Ariely explains his experiment in which wearing sunglasses perceived as designer counterfeits led people to cheat in an economic game. Amusing, nicely produced DIY video, featuring a great wardrobe. Check out more of his vids on Ariely’s YouTube channel (a very funny intro to his work: The Dan Ariely Show), and watch a lecture on irrational behaviour in the archives.

 

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